In Chapter 2 I explore the new ways we’re disseminating information - through blogs, social network sites, and other means. Increasingly, this information consists of personal details about people’s lives. It is far too simplistic to conclude that this is good or bad - it is both. We rely upon information about people to help us assess their reputations. We want to give people some control over their reputations, but not so much that they can deceive or manipulate us. The rapid spread of information on the Internet makes establishing this delicate balance all the more challenging.